Diet Coke New Ad Campaign
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The spots are part of a new campaign.
Diet coke new ad campaign. Coca cola is launching a 10m advertising campaign to support a revamp of diet coke in the uk as it looks to push more consumers towards its healthier options. Diet coke which has been stuck in a sales rut is making a new taste appeal with three tv ads that include taylor swift a crowded airplane and a carwash. Diet coke is launching a new integrated creative campaign in the u k.
Related to marketing advertising promotions soft drinks water coca cola co coke. In a new inclusive advertising campaign diet coke is removing labels from some of its products to start a conversation about labels. One of the key things for us is to invest heavily into driving the growth of all our zero sugar and light drinks and across our portfolio.
They re beckinsale brody and bubbles and they star alongside diet coke in a new advertising campaign for the world s number one diet soft drink. The campaign features people living with disabilities and mental health conditions and recognizes that representing diverse perspectives in advertising is good business. Since then diet coke sales have overtaken classic coke but the brand is continually pushing new products and communications.
In february 2018 diet coke underwent a 10m revamp in a bid by the coca cola company to push consumers towards its healthier options. Speaking exclusively to marketing week aedamar howlett marketing director for coca cola gb and ireland says. Fast forward to today and coca cola has introduced two new tv ads and limited edition packaging.
That celebrates popular multipurpose phrases for. This is part of a wider effort in the company to streamline innovation producing new products and ads faster than ever. Coronavirus diet coke tries for trendy with you do you campaign bespoke cans feature phrases such as it s lit and okay next.
The coca cola co has marked its centenary of christmas advertising for brand coke with a covid themed global campaign that focusses on the gift of presence over presents. Out of home advertising is also part of the.
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